From a small Dallas startup to one of the DFW metroplex’s most trusted retail energy providers — Plush Urban is built on reliability, transparency, and Texas roots.
Plush Urban was founded in Dallas in 2009, just months after Texas fully opened its electricity market to retail competition. Our founders saw an opportunity to build a utility company that treated customers like people — not just account numbers — with fair pricing, digital tools, and a local team that actually answers the phone.
Today, Plush Urban serves over 50,000 residential and commercial customers across more than 30 Texas counties within the ERCOT grid — and we’re still growing. Our Dallas team of engineers, energy traders, and customer specialists works every day to deliver the most reliable, transparent utility experience in the state.